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Kirk Drake
June 28, 2024 | Kirk Drake

A Guide to Downtown Ashland Wineries vs. Downtown Medford Wineries

A Guide to Downtown Ashland Wineries vs. Downtown Medford Wineries

When exploring the wine scenes in Southern Oregon, downtown Ashland and downtown Medford offer unique experiences that cater to both casual sippers and seasoned oenophiles. This guide will compare the standout wineries in each downtown area, highlighting the distinctive wines available at Resistance Wine Company in Ashland and comparing them to those at Pallet Wine Company and The Urban Cork in Medford.

Downtown Ashland Wineries: A Blend of Charm and Bold Flavors

1. Resistance Wine Company

Resistance Wine Company, located in the heart of downtown Ashland, is renowned for its rebellious spirit and exceptional wine offerings. The tasting room is modern and inviting, making it a perfect spot to start your wine adventure.

Key Wines at Resistance Wine Company:

  • 2018 Malbec: A rich and bold wine with notes of dark berries, plum, and a hint of spice.
  • 2019 Malbec: Slightly more refined with a smoother finish, featuring blackberry and subtle oak flavors.
  • 2018 Syrah: Deep and complex, this Syrah offers flavors of black cherry, pepper, and a touch of smoke.
  • 2022 Rosé: Crisp and refreshing, with hints of strawberry, apricot, honeysuckle, and a clean, dry finish.
  • Sauvignon Blanc: A vibrant white wine with notes of citrus, tropical pineapple, and a zesty acidity.

Why Visit Resistance Wine Company:

Artistic Ambiance: The tasting room often features local artwork, providing a visually stimulating environment to enjoy your wine.

Central Location: Situated in downtown Ashland, it’s easy to combine a visit with other activities like shopping and dining.  It’s a short 4 or 5 blocks from everything.

2. Liquid Lounge

Another downtown Ashland favorite, Liquid Lounge, is a vibrant wine bar and restaurant offering a wide selection of local and international wines. It’s an excellent place to enjoy a glass or a full tasting flight paired with delicious dishes.

3. Peerless Restaurant & Bar

While not a winery, Peerless Restaurant & Bar offers an extensive wine list that includes many local favorites. It’s a great spot to enjoy a meal with perfectly paired wines from Ashland and the surrounding Rogue Valley.

Downtown Medford Wineries: Urban Vibe with Rich Flavors

1. Pallet Wine Company

Pallet Wine Company in downtown Medford is known for its collaborative approach, producing wines for several local vineyards. Their tasting room is urban and chic, offering a unique setting for wine tasting.

Key Wines at Pallet Wine Company:

  • Pinot Noir: Elegant and balanced, with notes of cherry, raspberry, and a hint of earthiness.
  • Cabernet Sauvignon: Full-bodied and robust, featuring flavors of black currant, plum, and a touch of vanilla.
  • Chardonnay: Rich and creamy, with notes of apple, pear, and a hint of oak.
  • Zinfandel: Bold and spicy, with flavors of blackberry, pepper, and a touch of chocolate.

Why Visit Pallet Wine Company:

  • Collaborative Spirit: Experience a variety of wines crafted through collaboration with local vineyards.
  • Urban Setting: The stylish tasting room offers a modern backdrop for your wine-tasting experience.

2. The Urban Cork

The Urban Cork is another downtown Medford gem, showcasing a variety of wines from different local producers. Their tasting room provides a relaxed and welcoming atmosphere.

Key Wines at The Urban Cork:

  • Tempranillo: Bold and structured, with notes of dark cherry, tobacco, and spice.
  • Grenache: Light and fruity, featuring flavors of strawberry, raspberry, and a hint of white pepper.
  • Merlot: Smooth and velvety, with notes of black cherry, plum, and a touch of cocoa.
  • Viognier: Aromatic and floral, with flavors of peach, apricot, and a hint of honeysuckle.

Why Visit The Urban Cork:

  • Diverse Selection: Enjoy a wide range of wines from various local producers, all in one place.
  • Casual Atmosphere: The laid-back vibe makes it a perfect spot to unwind and explore different wines.

Comparing the Wine Scenes

Variety of Wines:

  • Ashland: Resistance Wine Company offers a bold selection of wines, with standout Malbec and Syrah, complemented by refreshing Rosé and Sauvignon Blanc.
  • Medford: Pallet Wine Company and The Urban Cork provide a diverse array of wines, from elegant Pinot Noir and robust Cabernet Sauvignon to bold Tempranillo and fruity Grenache.

Tasting Room Experience:

  • Ashland: The tasting rooms in Ashland, particularly Resistance Wine Company, provide an artistic and central experience, making it easy to combine wine tasting with other downtown activities.
  • Medford: Medford’s tasting rooms, with their urban chic and collaborative spirit, offer a modern and diverse wine-tasting adventure.

Food Pairings:

  • Ashland: Options like Liquid Lounge and Peerless Restaurant & Bar offer excellent food pairings, making your wine experience even more enjoyable.
  • Medford: The Urban Cork and Pallet Wine Company also offer food pairing options, often collaborating with local chefs to provide delicious bites that complement their wines.


Whether you’re in downtown Ashland or downtown Medford, you’re sure to find exceptional wineries and tasting rooms that cater to all palates. Ashland’s Resistance Wine Company offers bold and unique wines in an artistic setting, while Medford’s Pallet Wine Company and The Urban Cork provide diverse selections in stylish urban environments. Start planning your wine-tasting adventure today and discover the rich flavors and warm hospitality that make Southern Oregon’s wine scene so special.




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